Schedule - Sessions & Workshops
Sessions & Workshops
Thursday, June 9, 2005
Lerner Hall, Columbia University
2920 Broadway at 115th Street, New York, NY
Sessions, workshops and speakers are subject to change.
WORKSHOPS
TRACK A – Advertising and Public Relations
TRACK B – Journalism
TRACK C – Community Building
TRACK D – Professional Development
TRACK E - Ethnic Media Roundtables
EDITORIAL ROUNDTABLES
YOUTH MEDIA WORKSHOPS – Click here to check out the youth program!
7:30-8:45 AM | WOMEN IN ETHNIC MEDIA AND COMMUNICATIONS BREAKFAST - PRESS FREEDOM IN AMERICA
Veteran New York Times reporter Judith Miller who faces jail time for refusing to reveal story sources, talks about the threats to press freedom in America. Women leaders in publishing and ethnic media meet to form mutual support networks.
MC: Veena Merchant, Editor-in-Chief, News India and Dori Maynard, The Maynard Institute
Sponsored by Women in Periodical Publishing (WIPP)
7:30-8:45 AM | MEDIA EDUCATORS BREAKFAST AND ROUNDTABLE
Representatives from journalism and mass communications programs and media fellowships across the country exchange tips and strategies on how to incorporate ethnic media into teaching and research curricula.
Roundtable Moderator: Vivian Vahlberg, McCormick Tribune Foundation
Lead Discussants: Susan Rasky, University of California, Berkeley; Guy Baehr, Rutgers University; Ellen Hume, University of Massachusetts and Loren Ghiglione, Northwestern University
7:30-8:45 AM | LET'S DO IT BETTER! BREAKFAST WORKSHOP
The World Room, 3rd Floor, Columbia Graduate School of Journalism
Invited guests only. Participants in Columbia University School of Journalism’s “Let’s Do It Better” workshop on race and ethnicity.
Moderator: Arlene Morgan, Columbia University Graduate School of Journalism
General Sessions
9:00-10:00 AM | OPENING GENERAL SESSION -- COMMUNICATING WITH THE NEW AMERICA
MC: Vivian Lee, NBC-Telemundo
"ETHNIC MEDIA: GET INTO IT" - video presentation
Dynamic video portrait of ethnic media leaders around the country highlighting historical roots and unique characteristics that make this media a vital genre of American journalism.
Includes: Arab American News (Dearborn, Mich.), Cherokee Phoenix (Tulsa, Okla.), Kili Radio (Rapid City, S.D.), Sada-E-Pakistan (Brooklyn, N.Y.), VATV Vietnamese TV (Wash., D.C.), Haitian Times (Brooklyn, N.Y.), UniRadio (San Diego, CA/Tijuana, Mex.), ChinaCrossTalk (San Francisco, C.A.), La Opinion (Los Angeles, C.A.).
WELCOMING REMARKS
- New York City Mayor Michael Bloomberg
- Jon Funabiki, Ford Foundation
- Dean Nicholas Lemann, Columbia University Graduate School of Journalism
ETHNIC MEDIA'S NATIONAL REACH
Highlights of NCM survey documenting the scope and impact of ethnic media as reported by 1700 interviewees representing 10 distinctive communities.
Presenter: Sergio Bendixen, Bendixen & Associates
COMMUNICATING WITH THE NEW AMERICA
Corporate executives discuss the role of ethnic media in their communication strategies as they seek to reach niche audiences at the local level.
Moderator: Rick Rodriguez, Editor, Editor-in-Chief, The Sacramento Bee
Presenters:
- Lynn Pike, President, Bank of America
- Walt Riker, VP Corporate Communications, McDonald's
- Dr. Robert Ross, CEO, The California Endowment
Ethnic Media Discussants:
- Jose Barreiro, Senior Editor, Indian Country Today
- Rossana Rosado, Publisher, El Diario/La Prensa
- Elinor Tatum, Publisher, Amsterdam News
11:00 AM-12:00 PM | MORNING WORKSHOPS
TRACK A | CORPORATE AMERICA'S MESSENGERS OF OPPORTUNITY
Executives from top companies explain why ethnic media are key to diversity recruitment.
Moderator: Omar Wasow, BlackPlanet.com
Presenters:
- Terry Bish, USDA/NRCS
- Dianna Ramirez, The Boeing Company
- Natalie Rouse, Comcast
- Andres Tapia, Hewitt Associates
TRACK B | ETHNIC AND MAINSTREAM MEDIA – COMPETITION OR SYNERGY?
As mainstream media searches for new readers and viewers, they increasingly develop relations with ethnic media. How can these partnerships be of mutual benefit, helping to create new reporting models to cover a global society, and how can they avoid the pitfalls of a consolidated media? Sponsored by the John S. and James L. Knight Foundation.
Moderator: Paula Madison, NBC-Telemundo, Los Angeles
Panelists:
- Anh Do, Nguoi Viet Daily and Iris Yokoi, The Orange County Register
- Macollvie Jean-Francois, Haitian Times and John Rudolph, WNYC
- David Ponomar, Afisha Russian Media and Steve Magagnini, The Sacramento Bee
- Viji Sundaram, India West and Sharon Rosenhause, South Florida Sun-Sentinel
- Abu Taher, Bangla Patrika and Debbie Nathan, formerly of City Limits Magazine
TRACK C | CROSSING THE LANGUAGE DIVIDE TO EFFECTIVE HEALTH CARE
Disease does not distinguish by neighborhood, national origin or native language. But these factors can strongly affect access to health care. See examples of how health care providers and agencies partner with ethnic media to overcome health care disparities impacting underserved communities.
Moderator: Minna Jung, The Robert Wood Johnson Foundation
Presenters Include:
- Beverly Hayon, Kaiser Permanente and Amardeep Gupta, Siliconeer
- Dennis Hunt, The California Endowment and Ben Vue, Associated Media / Hmong Community Radio
- Kenneth Lo, New York City Department of Health and Mental Hygiene
- Jose Sosa, Johnson & Johnson
- Khalil Abdullah, SHIRE
TRACK D | PITCHING ADVERTISERS—HOW TO GET THROUGH THE NARROW DOOR
Corporate advertisers, media buyers and ad agency executives offer strategies to ethnic media on how to make that critical first impression and seal the deal.
Moderator: Debra Nakatomi, Nakatomi & Associates
Presenters:
- Greg Chew, DAE Advertising
- Saul Gitlin, Kang & Lee
- Ken Smikle, Target Market News
- John Trainor, Papel Media Network
- Robert Liu, interTrend Communications
TRACK E | SUCCESS STORIES IN ETHNIC MEDIA MARKETING - PART I
From pitching Las Vegas tourism to raising money for tsunami relief, ethnic media leaders and advertisers talk about models that have worked to turn business around and/or inspire ethnic audiences.
Moderator: Claudia Mendoza, PG&E
Speakers:
- Herb Espino, American TeVe – Small Business
- Alan Buckman, KSCI/IW Group, Inc. – Las Vegas Tourism
- Tim Lau, Sing Tao Daily – Tsunami Relief
- Al McFarlane, Midwest Black Publishers Coalition – Building Community
12:00 PM-1:45 PM | LUNCHEON SHOWCASE OF ETHNIC AND YOUTH MEDIA
Auditorium, Lerner Hall
Over 50 ethnic and youth media groups from across the country exhibit the partnerships they’ve developed to turn business around, build audience and serve their communities. This informal networking luncheon is a chance to mix with a diverse audience of advertisers, corporate and foundation supporters, mainstream media, non-profits, social marketers, journalism educators, as well as high school and college students -- and learn about how ethnic media and youth media are using innovative partnerships to leverage their resources. Sponsored by Hewitt Associates and Nielsen Media Research.
- A Special Invitation and Video from The Ad Council
- "How to look good and sound good on TV" (Sponsored by NBC-Telemundo)
- "How to Spruce Up Your Media Kit" (Sponsored by CNPA and partnering ad agencies)
- Irwan Gratz of the Society of Professional Journalists Announces Award Winners
1:45-3:00 PM | AFTERNOON WORKSHOPS
TRACK A | ADVERTISERS GRADE THE EXPO
Experts in communications from across the spectrum of advertising and social marketing share impressions from exploring the landscape of news media exhibited at the Luncheon EXPO.
Moderator: Amber Khan, The Communications Network
Presenters:
- Harley Griffiths, American Association of Advertising Agencies
- Mike Lassiter, Kaiser Permanente
- Octavio Navarro, Ford Motor Company
- Frank Quevedo, Southern California Edison
- Bob Wehling, Procter & Gamble (retired)
TRACK B | HOW MAINSTREAM MEDIA COVER THE NEW AMERICA – CHALLENGES AND OPPORTUNITIES
Let's Do It Better! Award Winners break down how to produce stories within mainstream media that are respectful, complex and appealing to a broad spectrum of readers and viewers.
Moderator: Bobbi Bowman, The American Society of Newspaper Editors
Panelists Include:
- Holly Whisenhunt Stephen and Mark Pipitone, WOAI-TV, San Antonio
- Jonathan Curiel, The San Francisco Chronicle
- David Gonzalez, The New York Times
- Babita Persaud, The St. Petersburg Times
TRACK C | NON-PROFITS' SECRET WEAPON IN GRASSROOTS MESSAGING – Featuring Carl Pope, Executive Director of The Sierra Club
Practitioners from national and local non-profits and community-based organizations share strategies on how to engage ethnic media in messaging, public awareness and mobilization campaigns.
Moderator: David Eng, Eng Communications
Guest Speaker: Carl Pope, The Sierra Club
Panelists Include:
- Luis Arteaga, Latino Issues Forum
- Eduardo Lopez, Linea Directa
- Aiyshen Padilla, AARP
- Randy Quezada, The New York Immigration Coalition
- Javier Sierra, The Sierra Club
TRACK D | THE INTERNET EDGE OF ADVERTISING
As advertising migrates to the Internet, "New Media" afficionados explore what this means for ethnic media – and how they can catch the "new media" wave.
Moderator: Steven Chin, Pacific Fusion TV
Speakers Include:
- Henry Copeland, Blogads for Opinion Makers
- Rich Caccappolo, ivillage
- Michael Huh, ImaginAsian
- Peter Huh, Vimation
- Liza Sabater, Brown Bloggers
TRACK E | SUCCESS STORIES IN ETHNIC MEDIA MARKETING - PART II
From pitching Las Vegas tourism to raising money for tsunami relief, ethnic media leaders and advertisers talk about models that have worked to turn business around and/or inspire ethnic audiences.
Moderator: Rupa Ranganathan, Strategic Research Institute
Speakers:
- Jonathan Sanchez, EGP – Army Recruitment
- Tracy Stanhoff, Ad Pro – Gaming
- Abderrahim Foukara, Al Jazeera – Arab American Civic Engagement
- Carlos Alcazar, Hispanic Radio Network and Faye Wong, the Center for Disease Control – Public Health Messaging
Experts in PR messaging, media watchdogs and ethnic media editors/news directors share strategies on how to create forceful marketing campaigns without melting down the firewall between editorial integrity and the commercialization of content.
Moderator: Victor Merina, USC Annenberg Graduate School of Communications
Speakers Include:
- Paulette Brown-Hinds, The Black Voice News
- Ruben Keoseyan, La Opinion
- Chika Onyeani, African Sun-Times
- Garry Pierre-Pierre, Haitian Times
- Rhoda Weiss, PRSA
3:15-4:15 PM | MID-AFTERNOON WORKSHOPS
TRACK A | USE IT OR LOSE IT – CAPTURING THE SWING VOTE THROUGH ETHNIC MEDIA
A growing number of new communities are not pre-committed to one party or one side of an issue and can be educated or swayed effectively through political advertising. Yet ethnic media still command an infinitesimal share of political campaign ad dollars. Campaign veterans share ideas of how to best connect the two.
Moderator: Bill Imada, IW Group, Inc.
Presenters:
- Sergio Bendixen, Bendixen & Associates
- James Bernard, Service Employees International Union
- David Lee, Chinese American Voter Education Committee
- Simon Rosenberg, The New Democratic Network
- Lionel Sosa, LKSosa Consultation and Design
TRACK B | INTEGRATING ETHNIC MEDIA IN THE CURRICULUM
Journalism schools and media enrichment programs discuss strategic approaches for integrating ethnic media into their research, teaching and fellowship/internship programs.
Moderator: Erna Smith, USC Annenberg Institute for Justice and Journalism
Presenters:
- Dr. Jose Luis Benavides, California State University, Northridge
- Dr. James Bettinger, Stanford/Knight Ridder
- Patricio Lerzundi, Lehman College
- Loren Ghiglione, Northwestern University
TRACK C | ACCESSING THE PUBLIC AIRWAVES – THE NEW AMERICA'S MEDIA REFORM AGENDA
For immigrant and ethnic minority communities, the growing consolidation of media ownership has made access to the public airwaves all but impossible. Media reform activists look at grassroots and national strategies for ensuring these communities greater access.
Moderator: Abby Scher, Independent Press Association-NY
Panelists Include:
- Jeff Chester, Center for Digital Democracy
- Ricot Dupuy, Radio Soleil d'Haiti
- Mark Lloyd, Center for American Progress
- Jeff Perlstein, Media Alliance
- Betty Yu, Manhattan Neighborhood Network
- Reynald Blion, Panos Institute (Paris)
TRACK D | ASIAN INDIAN MEDIA BRIDGES THE GENERATIONAL DIVIDE
Asian Indian media is growing by leaps and bounds and some have found ways to bridge the inter-generational divide. What does this mean for ethnic news organizations looking for long-term sustainability in America's media markets?
Moderator: Sreenath Sreenivasan, South Asian Journalists Association (invited)
Speakers Include:
- Indira Kannan, South Asia World
- Dheeraj Kapuria, Zee TV USA
- Bina Muraka, India West
- Natalie Rouse, Comcast
- Rajan Singh, Sony Entertainment Television, Asia
TRACK E | SUCCESS STORIES IN ETHNIC MEDIA MARKETING - PART III
From pitching Las Vegas tourism to raising money for tsunami relief, ethnic media leaders and advertisers talk about models that have worked to turn business around and/or inspire ethnic audiences.
Moderator: Nhora Barrera Murphy, The Media Network, Inc.
Speakers:
- Mark Golub, Russian Media Group – Creating a TV Network
- Nidal Ibrahim, Arab American Business Magazine
- Cora Oriel, Asian Journal/Western Union/interTrend – Remittances
- John Paley, Radio Iran – Homeland Connections
EDITORIAL ROUNDTABLE | WOMEN'S VOICES IN THE ARAB AND MUSLIM WORLD – WHO'S TALKING, WHO'S LISTENING?
Muslim women are producing media portals online, publishing magazines, writing books and breaking stereotypes. How is the booming Arab media responding?
Moderator: Jamal Dajani, Mosaic/Link TV
Speakers Include:
- Souheila Al-Jadda, Mosaic
- Fatima Atieh, Al Enteshar Al Arabi, Publisher
- Pari Esfandiari, IranDokht
- Nazeema Momand, Lemar-TV
- Rona Popal, Lemar-TV
- Marlina Soerakoesoemah, Azizah Magazine
- Mizgon Zahir, Afghan Journal
4:30-5:30 PM | CLOSING SESSION – OVERCOMING COMMUNICATIONS APARTHEID
With growing media consolidation at the top and media fragmentation at the bottom, a writer, two advocates and a policy maker share their thoughts on the role of ethnic media in building inclusive communications in America.
Moderator: Vincent McGee, The Overbrook Foundation
- The Threat of Media Consolidation: FCC Commissioner Michael J. Copps
- The Public - Policy Bridge: Angela Blackwell, PolicyLink
- The Corporate Challenge: Robert Gnaizda, The Greenlining Institute
- The Horizontal City: Richard Rodriguez, award-winning author and essayist
NCM Presents Special Awards:
- FCC Commissioner Michael J. Copps
- Michael Weinstein, director of The New York Times Company Foundation's Journalism Institutes
- Kien Nguyen, author of “The Unwanted”
- Rossana Rosado, impreMedia